Daia Hijab All Day Freshness | Innovative Solution with Sweat Odour Control

Hijabs are worn by most Muslim women in Malaysia. With the arrival of fresh hijab fashion trends, hijabs have also improved in terms of functionality and style. Men, women, and children all perspire a lot in Malaysia due to the country's hot and humid climate as well as the current heatwave that is felt throughout the entire nation. It can be very difficult to wear a hijab in Malaysia, where temperatures can get up to 35°C. With that being said, hijabs become stained with sweat residue because they are worn for extended periods of time, which increases hair humidity and makes the hair more humid. In addition, since sweat has a bad odour, it makes hijab wearers uneasy and it rather undermines their confidence.

Leading laundry and homecare brand Daia introduces Daia Hijab All Day Freshness, an innovative solution that completely eliminates all odours during wash and neutralises odours while being worn, ensuring all-day freshness. This product serves as a testament to Daia's commitment to innovation and to meeting the changing needs of Malaysian consumers.

According to Eliza Yanti, spokesperson for Gentle Supreme Sdn Bhd, "Malaysia's hot climate makes wearing a hijab difficult. People perspire, which causes bacteria from the perspiration to become trapped in their clothing and produce an odour. I'm happy to report that the Daia Hijab All Day Freshness, created with cutting-edge formulation, provides high-performance sweat odour control by neutralising sweat odour while being worn, keeping clothes clean and smelling fresh all day. Its fresh and long-lasting scent helps to keep unpleasant odours away, so you can stay active and remain fresh throughout the day".

"As the leading brand within the premium tier powder detergent brands, we are committed to constantly providing innovative solutions to cater to our consumers' needs. Expanding our detergent portfolio, we tapped into the hijab detergent category as we noticed the growing demand for a specially formulated detergent that can provide all-day freshness for hijab users and their families," she added.

With its advanced formula, Smart Ion Technology, and Sweat Odour Control, the Daia Hijab All Day Freshness offers high-performance cleaning by eradicating 99.9% of bacteria, removing tough stains, eliminating all odours during washing, and neutralising odour while being worn, leaving clothing clean and smelling fresh all day. Both the liquid and powder forms are suitable for drying indoors and are gentle on the hands.

Being a huge fan of Daia, im excited to share with you that Malaysian native artist Lisa Surihani, is appointed as the Brand Ambassador of the Daia line and in conjunction to this exciting collaboration, Daia has also unveiled the new Daia Hijab All Day Freshness. Daia has been one of my go to detergent when it comes to removing any body odour from clothings and for Daia users, im pretty sure you can relate to this when i say im excited that now with the innovative technology, the Daia Hijab All Day Freshness include their Smart Ion Technology & Swear Odour Control. 

"Finding a laundry detergent that works well for you and your family's needs can certainly make laundry an easy task. This is exactly what the Daia Hijab All Day Freshness offers. It offers you the convenience of using a single product for both your hijabs and your family's laundry, making it a versatile and practical choice. By using Daia Hijab All Day Freshness, I can ensure that not my hijabs but also my family's clothes receive the same high-quality cleaning and freshness. This eliminates the need for separate detergents or concerns about compromising the cleanliness or fragrance of different laundry items. To all the consumers considering Daia as their choice for detergents, my suggestion to them is to look no further. Trust the brand's reputation and track record," said Lisa Surihani, Brand Ambassador of Daia range of products.

For those interesting in getting their hands on the all new Daia Smart Hijab All Day Freshness Liquid Detergent, the price range would be from RM 11.90 for a 1.7kg soft pack to RM 26.90 for a bottle of 3.8kg. For its 750g, 2.3kg, and 3.8kg weights, the Daia Hijab All Day Freshness Powder Detergent retails for RM 5.95, RM 15.90, and RM 25.50, respectively. You may buy these products at any of the top supermarkets nationwide.