Alam Flora Sdn. Bhd (Alam Flora) has taken a proactive stance in continuing its efforts in cultivating the 3R practices (Reduce, Reuse, Recycle) with the community through its iconic annual event, WASTE IS AMAZING, a fashion design competition using recyclable materials.
Entering its 9th year, with the theme PAPER COUTURE, this unique fashion competition saw 20 amateur designers from various backgrounds, pitting their unconventional creative designs on recycling virtually, due to the Movement Control Order (MCO) requirements, for the second year around.
“This year’s competition, amidst the various restrictions due to the COVID-19 pandemic situation, still received favourable responses with more than 100 entries from all over Malaysia. This clearly shows creativity knows no boundaries and acceptance towards the recycling culture is growing stronger especially with the younger generation,” said Dato Mohd Zain Hassan.
“The selection of paper as the main material in this year's fashion design is indeed appropriate, as study done by National Solid Waste Management Department (JPSPN) had shown that paper is the third largest contributor of waste in the country, after food waste and plastic.”
“It also augurs well with the government's aspiration to reduce 40% of the recyclable waste from being sent to landfills by 2025. To help achieve this, Alam Flora has intensified its efforts of going beyond waste management by helping to cultivate a recycling culture among Malaysians, and ‘Waste is Amazing' is one of our initiatives. So, we can now look at waste from a positive perspective,” said Dato Mohd Zain.
The hour-long colourful and exciting virtual event, saw the judges, which include renowned designer Hatta Dolmat and singer, Sissy Iman, having a great yet tough time in selecting the winners based on the criteria set by Alam Flora. The competition was broadcast live on social media platforms such as Facebook and Instagram Alam Flora, and was seen by netizens across Malaysia and around the world where the issue of distance and border- crossing, are no longer an obstacle.
The first winner of the WASTE IS AMAZING 2021 FASHION DESIGN COMPETITION: PAPER COUTURE took home RM1,000.00 cash, 10 thousand Petronas Mesra reward points, a special edition Alam Flora tiffin and an e-certificate of participation. While the second winner will receive RM800.00 cash, 5 thousand Petronas Mesra reward points, Alam Flora special edition tiffin and e-certificate. The third place RM500.00 cash, 3 thousand Petronas Mesra reward points, special edition Alam Flora tiffin and e-certificate of participation.
The following is a list of the winners of this year's competition:
Winners | Designer’s Name | Theme | |
Champion | Nor Farizan Jawahir from Institue Kemahiran Belia Negara, Pertak | Miezan Creation’s | |
Second Place | Muhammad Danish Saiful Rizal from Management Science Universiti (MSU) | T.G.I.F Thank God is Fashion | |
Third Place | Wan Rahman Muhammad Izzuan Abdul Rahman from Politeknik Ibrahim Sultan, Pasir Gudang, Johor | Inspired by Cruella | |
| Best Social Media | Tieya Tailerra from UiTM Shah Alam 1.8k likes, 280 shares, 10.3k view | Flamed Diva | |
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