Mr Mike English, Director of Superbrands |
Is it just me, or do you feel the same way when you see a company sharing a mark with the superbrands logo? Moving towards the end of the year, Superbrands Malaysia 2018 celebrates its 10th edition and has selected 34 brands to pay tribute to the strongest and most valuable brands in the market in this year's awards event.
The awards are a wonderful showcase for brands to highlight and promote their successes, and for senior executives to get together to celebrate their Superbrands status. These brands were not only voted by our distinguished brand council members but also by marketing professionals, who voted through an online poll. After rigorous selection criteria set by the Superbrands Council, more than 3,000 professionals were invited to vote for candidate brands. More than 1,242 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands.
Only brands that achieve the level of recognition set by the independent counsel are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands. Malaysia’s best brands which range from fast moving consumer goods (FMCG) to locally owned family businesses are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organization and its brand value.
The Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website.
Only brands that achieve the level of recognition set by the independent counsel are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands. Malaysia’s best brands which range from fast moving consumer goods (FMCG) to locally owned family businesses are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organization and its brand value.
The Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website.
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.
RECIPIENTS OF SUPERBRANDS MALAYSIA 2018 AWARDS
1. ACER
2. Apacs
3. APT Professional Team Sdn. Bhd.
4. Bidor Kwong Heng Sdn. Bhd.
5. carlist.my
6. Celmonze Sdn. Bhd.
7. Central Sugars Refinery Sdn. Bhd.
8. Dagang Mewah Sdn. Bhd.
9. Dorra Slimming
10. Eu Yan Sang (1959) Sdn. Bhd.
11. Health Lane Family Pharmacy Sdn. Bhd.
12. HURIX’S
13. Johor Darul Takzim Football Club & Southern Tigers
14. KidZania
15. KLCC Runners Group
16. LA Group of Companies
17. London Weight Management
18. mudah.my
19. New Star Food Industries Sdn. Bhd.
20. New York Skin Solution
21. Pet World Marketing Sdn. Bhd.
22. SSI Properties Sdn. Bhd.
23. TSL Bestmas Manufacturing Sdn. Bhd.
24. Wellness Concept (M) Sdn. Bhd
25. Shakura Pigmentation Beauty
26. Shell Select
27. Siti Khadijah Apparel Sdn. Bhd.
28. Sunshine Kingdom Sdn. Bhd.
29. TET TAFA Fence & Mesh Sdn. Bhd.
30. Ultron
31. University Kuala Lumpur
32. Victoria Facelift
33. Yokohama Batteries
34. Yun Nam Hair Care Sdn. Bhd.
No comments:
Post a Comment