Pure Beauty's Illuminating Protective Skincare Range | Exclusively at Watsons Malaysia

Shield your skin with Pure Beauty's Illuminating Protective Skincare Range

So, being a city girl air-pollution is one of my biggest concern as its the single most toxic substance for the skin, making it harder for us to achieve flawless skin for those who are living and working in traffic polluted areas. In case you’re not aware air-pollution contains free radicals which will leave a direct a negative impact on the skin's health and if left unprotected the skin would look my stress dull and tired. I don’t know about you but what if I there is skincare that shields the skin against Air-pollution? If you’re reading this blog post, good news cause Pure Beauty Is giving a solution to those who are regularly exposed to these damaging environment. Rest assured the beauty brand is there Dermatologically tested,  Paraben free lanolin free and alcohol-free, to providing you fewer worries with more benefits!

Pure Beauty is here to save the day!

And a little introduction to pure beauty the brand and originated from Korea with a philosophy following the 4P’s, ensuring preparation, preservation, protection, and prevention is assured to their users. This Particular range features ingredients such as Willowbark Nerolight Ceramide 123 and EP white giving you healthy skin while reducing dark spots. Now you know what pure beauty offers, Let’s get into details on the products.

SERUM | Illuminating Urban Shield | RM59.90

Illuminating Urban Shield Radiance Serum

After cleansing your face and applying toner, the next step would usually be to apply serum if you want to give your skin that extra glow. The Illuminating Urban Shield Radiance Serum has a special ingredient, nerolight that helps to decrease dark spots, as it evens the skin tone. That's not all! It also has nutrients that would repair damaged skin and defend it against pollutants. To me, serums are usually enhancers for the skin, but this serum repairs AND enhance the skin condition making it a valuable skincare product!

Some descriptions on the product

Cream like texture, lightweight, and well absorbed by the skin

I gave the serum a pump, and I honestly love how the texture feels. It may look like cream, but as you gently apply it to your face, you would notice that the formulation is well absorbed by the skin after a few seconds. Now, we all know that after applying Serum, the next step should be to lock the serum in by applying moisturizer! But if you want to give your skin an extra boost, scroll down to find out what you can use before applying moisturizer.

ESSENCE |  Illuminating Urban Shield | RM69.90

Illuminating Urban Shield Radiance Essence

After applying serum, if you need an extra boost in repairs and protection, you should really consider getting the Illuminating Urban Shield Capsule Essence. This has to be the STAR PRODUCT within the entire range, as it has been designed to have a technology to help activate the capsules within the bottle just before application. Now, I bet whats running in your mind now would be "whats the difference between Essence and Serum? Serum enhances the skin, whereas essence is more like an extra dosage to add some 'kick' to your recovery process. This essence has been designed to reduce dark spots, and not to forget that it also contains special pearlized capsules to give your skin a more luminous look.

Product descriptions

The capsules break when applied

You can either use this to replace your serum OR include this in your skin regime after applying the serum. But if you're not planning to get both, then, I'll clarify to you that the Essence is a must have! So to use, all you need to do is to pump 2 times and gently massage into skin until its fully absorbed. This has a very watery texture once it evenly spread out, and I love it!  Because this contains special capsule in the product, I find that it's very exciting to apply it to my skin. Hehe

MOISTURISERS | Illuminating Urban Shield

Illuminating Urban Shield Radiance Water Gel | RM55.90

Illuminating Urban Shield Radiance Cream | RM59.90

Now, ironically, Pure Beauty offers 2 different types of moisturizes to suit different people, who have different skin types. The moisturizers that Pure Beauty offers are namely, Illuminating Urban Shield Water Gel and the Illuminating Urban Shield Radiance Cream. Having combination skin, I would have to say that my favorite is the Illuminating Urban Shield Water Gel. From the name itself, you might have guessed that it's water based. Believe it or not, that moisturizing feel that it gave me was really satisfying as its lightweight, while keeping my skin hydrated and moisturized.

The texture of the  Illuminating Urban Shield Water Gel

The texture of the Illuminating Urban Shield Radiance Cream

Based on a personal preference, I prefer using the Illuminating Urban Shield Water Gel on a daily basis, but for specific moisturizing treatments, I'd definitely go for the illuminating Urban Shield Radiance Cream for an extra boost while im sleeping. It really depends on your preference as both have the key function to moisturize the skin. The water gel is lighter in comparison to the radiance cream, and to me, the cream is like an added skincare benefit to pamper the skin when your skin needs some love and attention.

SUN PROTECTOR |  Illuminating Urban Shield | RM49.90

Illuminating Urban Shield Radiance Sun Protector

Their Sun Protector, the Illuminating Urban Shield Sun Protector SPF 50+ PA++++ has been formulated with Nerolight, which has been specially derived from Organic Star Lily to decrease dark spots. Guys, if you haven't been including sun-block in your daily skincare regime, it's about time you put more attention on preventing your skin from being attacked by UV rays. Also, what if I told you that sun-protector is the key to anti-aging?

Descriptions on the product

Looks like sunblock, feels lighter than your usual sunblock

Since I managed to get my hands on the actual product, it came in like those tube containers where you just squeeze out the content just before applying it to your face. Usually not a fan of sunblock, but this is acceptable as it doesn't have that sunblock smell, and it feels very lightweight on the skin. I've tested it out, and im loving how it doesn't leave that patchy white layer on your skin once applied.  Also, it keeps your skin moisturized throughout the day, with SPF50+ PA++++ benefits too!

Did you know? 

SPF relates to how long it takes to get burnt when you're under the sun

PA relates to Protection grade, where the more (+), the higher the protection

Took a few moments to test out the products at home, and i am legit in love!

Got my prevention stash to keep my skin protected.

Now if you're an outdoor city girl like me, and you are looking to reduce dark spots as you even out your skin tone, you should really try out the Illuminating Urban Shield Radiance Range to shield your skin from the harsh everyday pollutants and UV rays. The range is now available at all Watsons stores nationwide, and the range aims to provide the latest technology to enrich your skin's natural glow, protecting you from daily pollution. With this range, I have no worries with dust and dirt that invigorates the skin, and I can feel carefree while being outdoors knowing that the Pure Beauty's Illuminating Protective Skincare Range will effectively protect my skin, decrease dark spots, strengthens the skin barrier and shield the skin from harmful elements. So what are you waiting for? It's time to shield your skin from urban pollutions!

Pure Beauty

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