In conjunction with the TRANSFORMERS: THE LAST KNIGHT movie release in June, Hasbro Toy (Malaysia) has decided to organize the exciting midnight madness event to celebrate its first movie tie-in merchandise. With fans lining up at Toys R Us in Mid Valley, it really got everyone present to look forward to the launch of the exclusive tie-in merchandise. What's even more exciting, it would be the exclusive movie tie-in merchandise was revealed to scores of dedicated fans at Toys “R” Us in Mid Valley Megamall when the clock struck midnight. On top of being the first to get hold of movie tie-in merchandise, fans were also able to get hold of limited edition Deluxe and Voyager class figures as gifts-with-purchase.
The emcee asking some fan-based questions to fans who were lining up
Before the doors opened, fans were treated to a meet-and-greet session with TRANSFORMERScharacters Optimus Prime and Bumblebee. Ten lucky winners also walked away with TRANSFORMERS: THE LAST KNIGHT merchandise by participating in the Facebook Photo Pose Contest and I must say that everyone tried really hard to be one of the best. In addition, Toys “R” Us went on Facebook Live with the crowd and those featured won prizes on the spot just by participating in the interactive session.
15 minutes count down!
Prior to the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT movie, the REVEAL YOUR SHIELD programme kicked-offworldwide on 25 April on TRANSFORMERS’ digital and social channels with a week’s worth ofexclusive content inspired by TRANSFORMERS: THE LAST KNIGHT, including a video featuring anew action figure, BARRICADE.
A participant joining the Pose contest
The stars of the show were present there too to greet fans
Not only that, the TRANSFORMERS have found their allies as Influencers declared their allegiance to the Autobots or Decepticons on their social channels throughout the weeks of celebrations leading up to the release of the movie. It was indeed a rare opportunity for many as they were given the chance to take some photos with the hero's of TRANSFORMERS too.
And everyone just wanted to grab a few merchandises to bring home.
And you bet that everyone was so happy to bring back an exclusive merchandise home.
Other than surprises that appeared on TRANSFORMERS social channels, new games and activities are also coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App. To view all of the exclusive TRANSFORMERS news and content, you can visit transformers.com, Instagram or the official TRANSFORMERS Facebook page. It was indeed an exciting night for everybody and it was definitely a night to remember.
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