The New Anlene Movemax

The launch of the New Anlene Movemax Formula

Anlene has been well known for strengthening bones by providing calcium under Dairy giant Fonterra Brands Malaysia, and today, they have launched a nation-wide campaign to get Malaysians to move as young as they fell inside. The launch is in conjunction with the introduction of the new Anlene with MoveMax formula which includes Calcium, Collagen, and Protein for the well-being of bones, joints and muscles.

Jose Miguel sharing a few words on behalf of Fonterra Brands Malaysia and Singapore.

Mr Jose Miguel Porraz Landor, Managing Director of Fonterra Brands Malaysia and Singapore was present and quoted that Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.

A really energetic sketch was prepared to embrace the movement.

Do keep in mind that Anlene is a brand that was first created more than 20 years ago in Malaysia for the Asian market, with the intention to address the nutritional needs for bone health. Today, Anlene has highly succeeded to be a global brand, and continues to innovate and address the nutritional needs for not just bones, but in movements as well.

Sheila Majid also made a special appearance at the event as Anlene's spoke person.

The official launch of Anlene MoveMax

To wow media members, Sheila Majid made a special appearance who was the spokesperson at the launch, to inspire Malaysian to make movement an important part of their lives. Sheila who is now in her 50's clearly walks the talk, as she maintains a highly active lifestyle through good nutrition which she explains is the key to her youthful appearance and good health. And personally speaking, seeing someone who's in their 50's looking that great, really can be a true idol, proving to people that you have a choice to be who you want to be. *idol*

Members of the media had a fun time finding out our Anlene Move Check too!

Move Young Machine 

Trampoline exercises

And my favourite one of all, the swing!

At the experiential launch, we had a taste of fun youthful movements which featured jumping on a trampoline, arcade dance games and a tyre swing in a tree house. And since i managed to move with Anlene, believe me, the games were not as easy as it looks. haha. Anlene has created really good touchpoints with consumers like me to fully embrace movements as young as they feel through roadshows, programmes and move checks. Who really knew that movements are as important too right?

Free flow of Anlene Yogurt

My mum enjoying some yogurt for herself, with of course gaining healthy benefits.

Since the event had a free flow of Anlene milk and yogurt, i'll be honest that i've never tried their milk formulation other than their yogurt range, and since i decided to try the Anlene MoveMax chocolate milk formula, i dont think it was that bad. It was rather refreshing after a long workout of youthful movements. (note to self that im getting older day by day) haha. Its really great to know that they want to empower more Malaysians to move as young as they feel inside.

Jose Miguel giving my mom a mothers day gift

Launching the Anlene MoveMax

The new Anlene formulation with MoveMax contains important nutrients such as calcium, collagen, protein, as well as other nutrients such as magnesium, zinc, and vitamin B, C, D and E in a nutrient bundle to help care for your bones, joints and muscles. The new Anelen MoveMax is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yogurt form. The powdered form comes in two flavours - plain and chocolate in packs of 1kg, 600g and 175g. The Anlene Movemax Yogurt are available in 4 delicious variants featuring plain, mango, strawberry and mixed berries. (my fav is the mixed berries!) hehe. For more information, please log on to www.anlene.com.my or facebook.com/anlenemalaysia.

Sara xx