Laneige Beauty Road 2016 ft. Lee Sung-Kyung

The latest Reformulation of the Water Bank Series

If you havent heard, Laneige Beauty Road has made it way to Malaysia for the second time after its first debut in 2015. Bringing more than just K-beauty trends, it gets even more exciting with the appearance of the popular Korean celebrity, Lee Sung-Kyung and the inroduction of the new Laneige Water Bank. 

The crowd all waiting for Lee Sung-Kyung

Lee Sung-Kyung sharing her experience with the Water Bank by Laneige.

It was held at the centre court of th Mid Valley Megamall, the Beauty Road is fun-filled with free giveaways, games, contest, cute water droplet mascots and a K-beauty experience area where one can learn everything one needs to know about K-beauty. The upgraded Water Bank Gel Cream and Water Bank Moisture Cream has made its official launch at the Road show. 

Lee Sung-Kyung officially launching the ceremony.

You would know that the Water Bank has been Laneige's bestselling hydration series. and to make it even better, Laneige has upgraded its Water Bank with the fusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology. With the new formula, the Water Bank cream offers 360 moisturizing care, leaving the skin plumped and well moisturised with a proven 24 hour moisturizing effect. 

DIY station.

Other than the launch of the Water Bank Series, the Laneige Beauty Road Show features some fun games to get interactive with their fans and passerby's. Conquering 11 cities across the globe, Kuala Lumpur happens to be the 2nd country they conquered, followed by Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Guangchou, Beijing, Chengdy and Toronto Canada later on. 

Just because seeing her smile in person feels like a dream

But i would honestly say that the highlight of this year would be the apperance of Lee Sung-Kyung who is also Laneige's model, where she shares her skincare tips with her fans during the ocassion.  Lee began her acting career in 2014 with the drama series 'Its Okay, Thats Love' after her modeling career in which she won the Lex Prize in the 17th Super Model Contest and Unix Hair New Style Prize in the 2nd Asia Pacific Super Model Contest. It was definitely a once in a lifetime opportunity to mee her up-close!

Water bottles anyone? 

You cant deny that these prints are pretty cute!

If youre here and interested with the Water Bank series, its sold at RM150 a jar, and customers are also eligible to purchase the Water Bank Limited Edition Water Bottle at only RM10 which 100% of the proceeds from the saels will be donated to the Waterful Sharing Campaign fund. How sweet is that? These fund will be used to purchse two water filtration systems for Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak. 

The fun activities available at the Road Show.

Collected my coins!

The Laneige Beauty Road is a not to be missed event , as its only held once a year with unique activities and events brought to Malaysians all the way from Korea. So what are you waiting for? Dont miss out on this Road show as it ends on the 8th of May 2016. For more information on Laneige, head on over to www.laneige.com.my or to their FB page at www.facebook.com/laneigemalaysia for the latest updates.

Sara xx