WACOAL Launches the SUHADA Collection

Launching the SUHADA

Wacoal Malaysia proudly unveiled the ingeniously designed SUHADA, harnessing innovation to lingerie, on the 25th of March at Isetan KLCC. Loyal fans and media were invited to witness the launch, where the presentation of SUHADA took centre stage by having fun games, instant photo booth and lucky draws for 100 invited guests.

The launch party poster

Event promotions

Fun spin to win! 

Try your luck to win a prize?

Finding the right lingerie really does create a big impact to a woman. Without us realising, the right lingerie is all about confidence, the kind of confidence that comes from comfort, beauty and well-kept secrets. I was honoured to be among the media to attend the launch of possibly one of the most exciting lingerie collection of the year! Innovative and beautifully comfortable, the revolutionary SUHADA reinvents the conventional techniques of brassiere making.

The SUHADA, innovation in a cup

Close up to the integrated elastic 3D Frame

We can all say goodbye to the days that we have to wear uncomfortable wired bras, cause SUHADA is made entirely wireless and feather light, structured by an integrated elastic 3D frame. Cushioned low within multiple layers of supple urethane, the positioning of the curvy 3D frame optimises the flawless fabrication of the mould cup effortlessly. I have to say that this would be the first time I'm witnessing the existence of this one-of-a-kind assembly that makes SUHADA seamlessly embrace bust of any form in ultimate comfort.

Close up shot of the SUHADA lingerie

Close up detail shot

For decades, research and studies were carried out by its famed Human Science Research Centre in Japan, Wacoal's scientific approach is second to none in the intimate apparels industry. And after years of research, the search discovered a new way to illuminate women's beauty from science.

Ms Brynn Lovett, Miss Malaysia World 2015 winner

I couldn't resist not taking a photo with Miss Malaysia.

A special appearance by Miss Malaysia World 2015, Ms Brynn Lovett who also holds the title of Miss Wacoal, tried on and shared her feelings,first hand, of wearing a SUHADA piece. And with her level of confidence and charm, I could totally agree with her sharing session about the SUHADA collection, cause confidence does start from what you wear, especially on what you wear underneath *wink

Available in Grey

Nude and Floral patterns

The SUHADA bra retails at RM209.90 and as for the seamless matching panty, it retails at RM59.90. Imported from Japan, it comes in three different prints or patterns, available at leading Wacoal Outlets. So what are you waiting for? Be sure to check out the latest collection when you get the chance to. I managed to try it on, and I won't deny that it felt really comfortable and light on me. To keep yourself updated, head on over to wacoal.com.my.

Sara xx