LANEIGE Beauty Road Tour ; BB Cushion Makeup Trend

The Road Tour Settings.

Event : LANEIGE Beauty Road Tour

Where: MidValley

Date: 31st July 2015 - 2nd August 2015

If you're a fan of Laneige on Facebook, I'm pretty sure you've heard about the hype happening on social media regarding on their Road Tour! And truth be told, I'm actually glad to manage to catch the road tour myself. The reason to having the Road Tour would be to introduce the BB Cushion Make Up Trend to 7 Cities around Asia, making Malaysia their 3rd stop following after Bangkok and Singapore.

Introducing the New Laneige BB Cushion.

The BB Cushion was introduced in 2011, and has gained popularity with its multifunctional use and convenient touch-up anywhere, anytime. It has now evolved to a must-have makeup item in Korea which attendees could see why after trying out the BB Cushions ourselves here at the road show. Theres nothing not to love about these conveniently packed BB Cushions, and coming it from me, i absolutely love love love it!

This BB Cushion generally has Advance 6 multi benefits with only 1 touch:
1. Pore Control : purifies pores and protects skin
2. Pore Coverage: excellent coverage
3. Semi-matte finish: dual powder formula of anti-darkening and sebum control
4. Water Resistant: strong resistance against perspiration and sebum
5. Soothing Effect: fresh cooling sensation
6. UV Protection: SPF 50+ PA +++

The special appearance by Hwang Se-on, Korea's celebrity model.

Hwang Se-On sharing her secret to a flawless look.

The highlight of the day was that we had an interview session with Hwang Se-On on her secrets to a flawless look anytime, anywhere. Not that she's only the face of LANEIGE, but also a famous fashion model in Korea too! She shared tons of secrets about how she keeps her skin bright and healthy, which the matter was touched on eating right, and making sure that your skin receives the right nutrients. But of course, to ensure that she gets the right look, anytime, anywhere, its because she brings a LANEIGE BB Cushion around with her no matter where she goes. And from the photos, you can see that her skin looks absolutely flawless with a slight dewey look to give it a more natural touch.

Some beauty secrets that you need to know from Hwang Se-On:
+ Drink lots of water
+ Keep fit by exercising
+ Keep your skin hydrated ( by using the brightening sparkling water collection by Laneige)
+ Always bring a BB Cushion with you for urgent touch up's

Professional Make-up artist flown all the way from Korea to show us a demonstration.

Half face make-up was done to show the difference of before and after.

The final outcome which looks ever so natural by using Laneige products.

And whats a beauty roadshow without having a make-over demonstration on how to use the product? Well, we had an exclusive professional Make-up artist flown all the way from Korea to demonstrate to us the secrets f K-beauty, where she showed us the multi-functional uses of the BB Cushion which can be used in a variety of ways for everyday make up.

K-beauty tips:
+ Natural pinkish + brown eyeshadow
+ Adding eyeliner on the inner eyelid instead of the outer
+ Eyebrows to be drawn slightly straight to give it a natural shape
+ Creating a more natural Blush by applying blusher than covering the blush with BB Cushion powder.
+ Dewey skin (slight shine above cheekbones)
+ Tinted Lips
+ Water spray after application of make-up (to create natural, long-lasting look)

Special dance performance by Dancing 9.

And it doesnt event end just there! We even had a special dance performance of Korean's hottest TV show 'Dancing 9' members to perform that day, which were so talented with their moves to Uptown Funk. Guest and attendees were definitely well entertained and of course, this definitely grabbed everyones attention to stop and enjoy the show. Good job Dancing 9, loved the energy! And in case you are tempted to watch the whole show, i've recorded the whole performance for you to enjoy :)

We had a flying copter giving away free goodies from Laneige.

The event was filled with never-ending activities and excitement which made shoppers not wanting to leave the mall.  LANEIGE was even giving out free mini BB Cushions to MidValley shoppers and even a chance for them to tryout the cushions to determine which tone would be the right colour for their skin. I tried it out myself, and personally i loved the after feel of it since it had this really nice cooling after-effect.

The complimentary makeover session by Laneige.

My blogger friend, Anis Farhana trying her luck to win a lip tint lipstick from Laneige!

From complimentary makeover sessions to dart games to win yourself some LANEIGE products to bring back home. Like seriously, whats there not to love about  LANEIGE? If you were there, you would definitely enjoy the fun and games prepared at the event. But if you are crying your heart our for not being there, be sure to catch the next one happening in Shanghai happening from the 4th of September until the 27th of September 2015. LANEIGE hopes to bring the popularity of the BB Cushion to the next level by turning it into a global makeup trend starting with Asia and eventually to other parts of the world.

A group photo with Hwang Se-on.

For more information, do check out their official website at www.laneige.com.my or their official Facebook page at www.facebook.com/laneigemalaysia for more information. Also, don't forget to follow them on instagram at www.instagram.com/laneigemy

Photocredits :
+ Steven Goh Photography:  https://www.facebook.com/stevengohphotography.fans
+ Butterfly Project: https://www.facebook.com/ButterflyProjectMalaysia/posts/965978393467388

About Laneige

Laneige is AMOREPACIFIC's flagship skincare brand that was established in 1994 in respond to customers needs for hydration care and the desire achieve clear and transparent skin like snow. The natural moisturising barrios of the skin, which used to be perfect when you were born, losses strength and vitality as time goes by to become the key reason behind damaged skin. As such, the key behind lively and beautiful skin that can transcend time is none other than 'Moisture'.

Throughout 20 years of research on the interaction between water and skin, LANEIGE discovered that water not only plays an important role in moisturising but it is also effective in boosting the effects of brightening and anti-aging products. Transforming water, the source of life into dynamic  moisture energy LANEIGE developed its own exclusive technology 'water science' to help bold and gain confidence to women to achieve naturally hydrated and supple skin.

Laneige has over 200 beauty counters and outlets in 14 countries including Korea, China, Hong Kong, Thailand, Taiwan, Philippines, Vietnam , France, Singapore, Brunei, Malaysia, Canada and US.